Instagram Filters and IP – Can AR FiltersViolate Design or Trademark Rights?
This article is the work of Kirti Rai Rayat Bahra University, Mohali ,University School of Law , BALLB (Hons.), 5th Year, while interning at LeDroit India.Introduction AR filters now play a key role in how we use social media. From silly dog ears to high-end brand- inspired overlays, Instagram filters are more than just fun extras—they serve as tools for marketing, self-expression, and at times, debate. As digital creativity grows so do legal issues—those related to intellectual property (IP). One question often comes up: Can...