DECODING INFLUENCER LIABILITY: INDIA’S NEW CCPA & ASCI RULES
This article is written by Kimaya Anavkar, a T.Y.LL.B. student at Kishinchand chellaram Law College.Keywords: Influencer Marketing, Consumer Protection Act 2019, CCPA Guidelines, ASCI Guidelines, Mandatory Disclosure, Due Diligence, Misleading AdvertisementsAbstractInfluencer marketing in India, which involves social media personalities promoting...