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This article is Written by Kirti Rai Rayat Bahra University, Mohali ,University School of Law , BALLB (Hons.), 5th Year, while interning at LeDroit India.IntroductionAR filters now play a key role in how we use social media. From silly dog ears to high-end brand- inspired overlays, Instagram filters are more than just fun extras—they serve as tools for marketing, self-expression, and at times, debate. As digital creativity grows so do legal issues—those related to intellectual property (IP). One question often comes up:...